Tech Toy Maker Genesis Adds European Distributor TopToy To Thriving Global Distribution Network T
- Gabe Uribe
- Apr 1, 2015
- 2 min read
LOS ANGELES, March 26, 2015 /PRNewswire/ Northern Europe’s largest toy distributor, TOPTOY, has acquired distribution rights for two highly anticipated Genesis tech toy creations, MY FRIEND FREDDY and IQUE. The TOPTOY agreement is the latest addition to a rapidly expanding presence of award winning Genesis designedtoys in the global marketplace. MY FRIEND FREDDY is a cuddly teddy bear, designed equally as a personalized plush toy companion, as well as a development tool for preschoolers.
Parents are able to customize child specific information, such as favorite characters, family names, and birthdays, and Freddy will incorporate them into his engaging interactive and storytelling dialogue. MY FRIEND FREDDY also features numerous activities to further enhance motor skills and language development, via interactive learning games, counting exercises while offering multiple degrees of complexity built in, allowing parents to adjust learning levels appropriately as the child develops. Featuring speech recognition technology that allows realtime conversations, IQUE, is a wise- cracking 11 inch tall motorised robot, able to answer thousands of questions while entertaining children with an irreverent sense of humor and a wacky personality. By pairing IQUE with its proprietary app, the robot is able to access an encyclopedic database to answer children's questions, and present the information in a kidfriendly dialogue full of fun facts, jokes and daft noises. IQUE was recently awarded the 2015 Gadget Award at London’s Toy Fair. TOPTOY had previously participated in the highly successful launch of the award winning interactive doll, MY FRIEND CAYLA. The Genesis designed smart doll was named 2014 Toy of the Year, in both Sweden and Norway, and was a top 10 toy for all key European retailers this past holiday season. Founded in 1963, TOPTOY is represented in Denmark, Sweden, Norway, Finland, Iceland, Germany and a satellite office in Hong Kong. About Genesis: Funded in 2013, Genesis quickly established itself as a leading designer and developer of innovative hitech children's entertainment products. Following the wildly successful international launch of awardwinning doll, MY FRIEND CAYLA, in 2014; Genesis will bring its innovative technologies to U.S. consumers in 2015. For more information on the Genesis 2015 product line: http://www.prnewswire.com/newsreleases/techtoydevelopergenesisannouncesnew- productlineattoyfair2015300036545.html For more information on MY FRIEND CAYLA: http://www.prnewswire.com/newsreleases/worldsfirstinteractivedollmakesnorthamerican- debutattoyfair2015300035732.html www.myfriendcayla.com Genesis media inquiries: Gabe Uribe gabe@genesistoys.com www.genesistoys.com
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